Web3 Branding
Consultancy & Strategy
We advice companies in navigating the intricate and rapidly changing world of web3 technology and branding through:
Expertise
Our knowledge in this area can be a valuable asset for organizations seeking to enter or grow in this space.
Innovation
We offer creative perspectives on how to develop innovative branding strategies utilizing the special opportunities provided by web3 technology.
Technical
comprehension
We offer creative perspectives on how to develop innovative branding strategies utilizing the special opportunities provided by web3 technology.
Implementation
We offer direction and support in executing web3 branding strategies, including technical proficiency, design, and development services.
Measurement and
optimization
Our services support the measurement of web3 branding initiatives, and optimize them for improved outcomes.
Scalability
We counsel organizations to ensure that their web3 branding strategies are scalable and sustainable for the long-term.
Brand Tokenization
The blockchain technology enabling web3 allows for tokens – crypto assets – to be tangible representations of a brand that also offer utility to consumers.
By using brand tokens, you can:
Create a sense of ownership – stake – in your brand
Reinforce relationships by rewarding customers through token transfer with each interaction with the brand
Provide token holders with access to special perks or exclusive experiences
Promote and reward open innovation with customers
Involve the community in decisions that impact the brand and its evolution over time
You can tokenize your brand by launching a social token ERC20 or through NFTs.
Get ahead of the game!
Social Tokens / Utility Tokens
Social or utility tokens offer a new approach to customer engagement and loyalty building.
By awarding these tokens for purchases or participation in brand campaigns, your company can foster a sense of ownership and increased engagement among customers.
Brand tokens can grant your customers access to special perks, specific products, services, or decentralized app sections.
You can also cultivate a feeling of pride for holding a piece of your brand among your stakeholders.
NFTs for Branding
Brand NFTs are a great asset for storytelling and forging strong emotional bonds with customers.
The unique attributes of NFTs provide a dynamic that can’t be matched by other mediums, fostering a deep personal connection with a brand.
NFTs present a new way to narrate and preserve stories, while also fostering a sense of community and exclusivity among customers.
Furthermore, NFTs can be leveraged to gamify customer engagement and loyalty.
By offering NFTs as rewards for specific actions or milestones, brands can cultivate a perception of exclusiveness and scarcity, which can drive engagement and repeat purchase.
Airdrops
An airdrop is a method of disseminating digital assets, tokens, or NFTs to a broad range of addresses or wallets, often at no cost or in exchange for a particular brand interaction.
Airdrops can also serve as a cutting-edge form of brand promotion by generating excitement for a new project.
By allowing individuals to receive a limited quantity of tokens and experience the potential of the offer, airdrops incentivize them to learn more and ultimately consider purchasing the product or service.
POAPs
Proof of Attention Tokens (POAPs) are a type of blockchain-based digital asset designed to foster user interaction with a brand.
Companies can incentivize engagement by offering POAPs as rewards for activities such as attending conferences or meet-ups, participating in Twitter Space sessions, interacting on social media, visiting websites, viewing videos, or completing surveys.
The limited quantity of POAPs can also create a feeling of exclusivity and scarcity, boosting engagement and increasing the perceived value of the tokens.
dApps
Decentralized applications (dApps) are worth considering as part of your web3 strategy.
Unlike traditional apps that rely on a single central authority or server, dApps use a decentralized network of computers, usually built on a blockchain like Ethereum, to store their code and data. This provides new opportunities for interactive and engaging branding, as well as the ability to track and measure the success of your campaigns.
For instance, you can use a dApp to create blockchain-based loyalty programs, or to distribute digital tokens or assets that incentivize users to engage with your marketing campaigns. And with a focus on good mobile web3 user experience (UX), even those who aren’t familiar with the technical aspects of the web3 ecosystem can easily access and use these services.
DAOs
Enter the era of decentralized branding with Decentralized Autonomous Organizations (DAOs).
DAOs are run by smart contracts encoded as computer programs, instead of being controlled by a central authority. They operate on a blockchain, ensuring secure, transparent, and tamper-proof record keeping.
Companies and brands looking to build trust and engagement with stakeholders, or projects seeking to align incentives and foster a shared sense of ownership can benefit from DAOs.
As a marketer, you can embrace the power of true decentralization and community governance with DAOs. All stakeholders are able to participate in the decision-making process through voting, leading to a sense of ownership and commitment to the community.
DAOs offer the perfect solution for brands seeking to establish a new kind of digital ecosystem, built on transparency and involvement.
DSNs
Get connected with your community through Decentralized Social Networks (DSNs). DSNs are online communities powered by decentralized tech like blockchain, freeing them from central control. These networks prioritize openness, transparency, and community governance, allowing for members to have ownership and control over their data and interactions.
DSNs offer companies and brands a new way to engage and connect with their customers, promoting trust and shared ownership. Transparency and accountability are boosted, with all transactions and interactions recorded on the blockchain for all to see. And, users regain control over their data, a critical aspect in brand building and reputation management.
Check out our profiles in DSNs
Blockchains
Ethereum’s layer 1 public blockchain is the one we use for our web3 services due to its robust smart contract capabilities, decentralized architecture, and established network effects.
We also use layer 2 blockchains built on Ethereum such as Polygon and Gnosis, which allow us to gain scalability, usability, and cost savings.
