TikTok was launched a couple of years ago by a Chinese software development company; ByteDance and today, TikTok is probably one of the most popular social networking platforms all over the world with over 1 Billion active users worldwide. Moreover, TikTok is a perpetual platform for brands to interact with their audience through short videos, music and direct interaction with the audience which results in an extortionate engagement level of brands with their audience. TikTok is the most admired social networking platform around the world, especially amongst teenagers and there are endless opportunities for brands to enhance their business digitally through TikTok.
Why TikTok is Booming amongst Teenagers
The next day after opening an account on the app and posting three dance videos, Sophia was perplexed and amazed to know that she has crossed over 4000 followers on TikTok. When asked she said, there was nothing special in the videos and that she made them only for the purpose of fun. It is only one incident but the same has happened to many young talents. A bizarre platform for demonstrating talent so that it reaches to everyone, probably, that it is the reason why is TikTok enjoying so much popularity.
Easy to make short animated videos, compiled music, duo performances and with many more extravagant features the app travelled a long journey from the paths of anonymity to soon becoming a well-known name in every house.
TikTok has hypnotized the teenagers to such an extent that they remain glued to it. The craze of becoming popular was an obsession to everyone as teenagers and the app does exactly the same using powerful and effective algorithms. Unlike other social media apps which are more celebrity-oriented, TikTok has established itself as a common people’s app (one of the potential reasons behind its popularity). Through easy to make fun videos and new daily challenges it attracts young minds to remain attached to the app.
How Brands can take advantage of this Social Network
TikTok is absolutely a beast in the field of social media and we can’t deny accepting the fact that TikTok has surpassed various industry leaders such as Twitter, LinkedIn, Snapchat and Pinterest in terms of users and likes. Moreover, it took 6 years for Instagram to gain the same amount of users and popularity that TikTok has achieved in just 3 years.
Hence, we can say that TikTok is an amazing platform for brand promotions as well as Influencer Marketing. Several reputed brands such as Spikeball, Chipotle, Guess, NBA, Calvin Klein and The Washington Post have already taken advantage of social branding on TikTok.
Furthermore, TikTok offers enormous opportunities for the brands to increase their brand awareness online by balancing the general content along with brand promotions. Another benefit of branding on TikTok is the location of the user. The videos that are made in the same country or region as you are always prioritized in your feed which makes it easier for the brands to reach their target audience which results into high conversion rates and the best thing about advertising on TikTok is that there is minimum or almost no competition on the platform because it is still in the developing stage of paid media.
Concluding Thoughts
As we know that, TikTok is a state-of-the-art platform for branding, most of the people are unsure and many are unaware of the fact that how substantial it has really become. With such a variety of trends that are changing daily on the platform, sometimes it can seem to be intimidating as well. However, if you dive into the app and start using it regularly, you will find out exactly what it takes to create a viral video. Just have some patience, enjoy the app and create some notable content to increase your brand awareness online.
By Ángel González
Ideagoras
