But, don´t panic!
We help you to do the journey from traditional communications to Social Media Marketing. By the way, what we have known up to now as isolated branding disciplines – Advertising, PR, Direct Marketing, Promotion, Sales Reps, Digital (yes, digital) – are diluting their old borders to converge all them around Social Media.
Strategic planning in Social Media starts by identifying the voice of your consumers at the Social Web…because they are out there right now talking and gossiping about your brand, so they are branding, wanted or not. Listening to their conversations comes first.