Surely you may have thought many times why you have chosen a Brand and not any other, why you drink a certain soft drink or why you buy from a particular store. Brands are part of our life and, even if we don’t like it, they have more to do with us than what we think.
What would you think if I told you that we ourselves constitute a brand? If you are not familiar with the world of brands, it would seem crazy to you.
If you think about it every time we go out with our friends, or we look for love or job in some way ‘we want to sell’ and this is nothing more than the commitment to ourselves to do things well or at least to appear to do them.
The only intention of showing a behavior towards others is the fact of wanting to be different, to be what we have always wanted to be. We all have goals in life that we want to reach; we all have to make decisions that will affect our future.
And now, do you still think we have nothing to do with brands? The society in which we live is dominated by them and by their values, their actions that nourish us, their commitments that encourage us. Thus we are, personal brands that we look for the same as the commercial ones to achieve the success.
Social networks are our tool, where we can tell the world what we are and where the world can see how we act. The world is being digitized and is no longer worth the personal treatment with a customer, it is worth that your image facing the public in social media is positive. Create friendship and positivity by other mass media that are not limited to just dealing with a person.
Companies trust people they have never seen because society is so mediated that it is as if they knew them up close. And this is the power of social networking and the importance of personal branding.
The same way it happens with brands, it is very difficult to create a positive image and that image can be destroyed with a single comment so we must have a lot of tact with our actions facing our social profiles.
There are many theories and tips on how to take your social profiles to the top.
But basically it all comes down to a few basic tips that will get you started on your personal brand:
- Explore your authenticity, if you are good at something, show it.
- Generate content that people are interested in gaining trust with your visitors
- A good design that is attractive is another way of talking about you and your tastes
- Show interactive with your followers giving lessons of wisdom or appreciating other contents
- Update your profiles constantly so that people notice that you are up to date that you are an active person
- Try to make a hole in all channels, not only to keep your name in different profiles but to know and move in different registers
To sum up, show the world why you have to choose your brand and not another to reach the top.