Throughout history people have always spoken about the power of words. Language is a form of communication that brings the human race together, as well as identifying people as individuals. Language makes us smarter and allows us to move forward but, above all, it allows us to relate to one another. But what would be […]
We are in a time of fast changes: the explosive growth of the Social Web has transformed all sectors. It has also changed the way we build brands using connectivity and hyper-socialization. However, there is a clear risk of over-sharing. The more mysterious, unspoken yet implied aspects of brands are in danger of being lost. […]
This is one the famous quotes that Steve Jobs addressed to his team at Apple. As mantra sounds great – the journey is the reward – but that´s easier said than done…and felt. I´m afraid this is not the common thinking. The reward has been always understood to come in a way of money, power, […]