Once upon a time… This is the way most stories used to begin, but now there are more ways than ever. Since we were children we have listened to many stories, passed down each generation. Nowadays, it’s not only parents who want to perpetuate their stories. Modern brands worth their salt take it upon themselves […]
Nowadays we are all brandlovers, just ask the people around you how many brands they like and you’ll be surprised. Some of them love Apple, other Samsung, some like Nike and others prefer Adidas… We feel a bond to certain brands and we are ready to defend them if anyone has a negative opinion of […]
I was a lucky guy meeting through the blogosphere to Tim Leberecht, a German living in San Francisco, who is the author of the theory and book The Business Romantic.Everything started reading a post at his Medium blog titled The Beauty of Things That Don´t Scale. Leberecht convey, defend and justify that brands, within the […]
If you have been keeping up with current trends, you may have noticed the role of social media taking over company strategies. One item in particular keeps popping up in predictions for 2016, not just in social media, but also HR, marketing and sales categories. This is because all of these departments have something to […]
VR is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an immersive experience. Instead of watching a screen in front of them, users are “immersed” and able to interact with 3D worlds.
Sorry, pen and paper lovers, but The Internet has changed the way we work, communicate and even relate to others. So much so that brands of all sizes are aware of the need to be present in the universe of social media. Thanks to this approach brands establish a relationship with the user otherwise difficult […]
Second week of March 2016 I attended at Austin the 30th edition of SXSW. It´s my third consecutive year enjoying what is, in my opinion, by far the best conference in terms of knowledge, inspiration, passion and sense of belonging to a global and passionate community of SXSWers. It´s kind of intersection of topics such […]
There’s something magical about a still photograph — a captured moment in time — that can simultaneously exist outside the fraction of a second the shutter captures.— Jamie Beck In the last couple of years, text and images have been replaced more and more with videos; marketers are using them to increase engagement. Sure you have noticed the GIFs boom […]
We all have a clear idea about what is Social Media these days. However, if we go back just a few years, how many of us would have been able to predict the advent of Social Media? Don’t worry though, even most self-proclaimed ‘gurus’ weren’t able to do that. In this article, we will follow […]
The end of the year is a time to reflect on the past, and perhaps plan for the future. Because of the digital world, some people say we are losing our memory due to the huge amount of information we read every day. To help us remember what has happened in the world, all big […]
