It seems that the digital revolution doesn´t stop transforming our sector, leading it to a new scenario on which the axes of power yield irreparably to an imbalance against the establishment, against what we have known so far. Cause has changed how the term brand is understood, the way to building it and the profile […]
In the year 2017, immediacy has become the heart of social networks. Their format and functionalities have accelerated the pace of life in society, which has produced a widespread need to demand that we be the fastest when it comes to publishing content on social networks.
How GoPro is revolutionizing the branding game We always hear these inspiring stories of billion dollar companies starting with a small idea and a couple of college kids in a dorm room. We all want to become the next Mark Zuckerberg, coming up with a small idea and later building it up to become one […]
Storytelling is something we previously talked about. It’s hardly news that this is a recurrent topic when we talk about how advertising is changing. And how our storytelling should change too. New models of communication are appearing and, in response, we need new ways of engaging users, in addition to new ways of creating connections […]
This has been my 4th consecutive year attending South By South West at the city of Austin. Worth doing, although I have to recognize that I came back more tired than in previous editions: to the fact that the program itself has been always very competitive and impossible to follow its whole agenda, I stayed […]
Surely you may have thought many times why you have chosen a Brand and not any other, why you drink a certain soft drink or why you buy from a particular store. Brands are part of our life and, even if we don’t like it, they have more to do with us than what we […]
Back in November 2008 I opened my personal account on Twitter. I did not have any idea about how to use it, or the benefits it could provide me. Anyway, I was really intrigued by it. I remember that a few days before I had heard about this social network at an IAB Festival that […]
We are used to managing our profiles on the more popular networks like Facebook, Twitter or Instagram. But there are many lesser-known networks that can help you with your interests in meeting people, promoting activism, discovering music similar to your style or delighting you with the best works of art.
Before starting a new proposal, you should be aware that the digital space provides you with a lot of information about your brand, your product, and your competitors. But… how do you organize all that data in a way that makes sense? Welcome to social media listening, or the monitoring universe.
Everything I learned attending The Fast Company Innovation Festival 2016 New York City hosted the second Fast Company Innovation Festival between 1 and 4 November. Under the theme #FindYourMission, it presented a unique and inspiring program of keynotes, discussion panels, interviews and fast tracks. The festival has distilled my understanding that entrepreneurs need to stay in […]
