This has been my 4th consecutive year attending South By South West at the city of Austin. Worth doing, although I have to recognize that I came back more tired than in previous editions: to the fact that the program itself has been always very competitive and impossible to follow its whole agenda, I stayed […]
Surely you may have thought many times why you have chosen a Brand and not any other, why you drink a certain soft drink or why you buy from a particular store. Brands are part of our life and, even if we don’t like it, they have more to do with us than what we […]
Back in November 2008 I opened my personal account on Twitter. I did not have any idea about how to use it, or the benefits it could provide me. Anyway, I was really intrigued by it. I remember that a few days before I had heard about this social network at an IAB Festival that […]
We are used to managing our profiles on the more popular networks like Facebook, Twitter or Instagram. But there are many lesser-known networks that can help you with your interests in meeting people, promoting activism, discovering music similar to your style or delighting you with the best works of art.
Before starting a new proposal, you should be aware that the digital space provides you with a lot of information about your brand, your product, and your competitors. But… how do you organize all that data in a way that makes sense? Welcome to social media listening, or the monitoring universe.
Everything I learned attending The Fast Company Innovation Festival 2016 New York City hosted the second Fast Company Innovation Festival between 1 and 4 November. Under the theme #FindYourMission, it presented a unique and inspiring program of keynotes, discussion panels, interviews and fast tracks. The festival has distilled my understanding that entrepreneurs need to stay in […]
“I never was very capable of expressing my feelings or emotions in words. I don’t know whether this is the cause of why I did it in music and also why I did it in painting. Or vice versa: that I had this way as an outlet. I could renounce expressing something in words.” Arnold […]
Once upon a time… This is the way most stories used to begin, but now there are more ways than ever. Since we were children we have listened to many stories, passed down each generation. Nowadays, it’s not only parents who want to perpetuate their stories. Modern brands worth their salt take it upon themselves […]
Nowadays we are all brandlovers, just ask the people around you how many brands they like and you’ll be surprised. Some of them love Apple, other Samsung, some like Nike and others prefer Adidas… We feel a bond to certain brands and we are ready to defend them if anyone has a negative opinion of […]
I was a lucky guy meeting through the blogosphere to Tim Leberecht, a German living in San Francisco, who is the author of the theory and book The Business Romantic.Everything started reading a post at his Medium blog titled The Beauty of Things That Don´t Scale. Leberecht convey, defend and justify that brands, within the […]