Virtual Reality, more real than ever
VR is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an immersive experience. Instead of watching a...
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Be trendy and snap
Sorry, pen and paper lovers, but The Internet has changed the way we work, communicate and even relate to others. So much so that brands of all sizes are aware of the need to be pr...
Continue readingMy Key Takeaways on Social Media & Advertising at #SXSW 2016
Second week of March 2016 I attended at Austin the 30th edition of SXSW. It´s my third consecutive year enjoying what is, in my opinion, by far the best conference in terms of know...
Continue readingStill Magic
There’s something magical about a still photograph — a captured moment in time — that can simultaneously exist outside the fraction of a second the shutter captures.— Jamie Beck In...
Continue readingWhat’s next for Social Media?
We all have a clear idea about what is Social Media these days. However, if we go back just a few years, how many of us would have been able to predict the advent of Social Media?...
Continue readingNew Year, New Trends
The end of the year is a time to reflect on the past, and perhaps plan for the future. Because of the digital world, some people say we are losing our memory due to the huge amount...
Continue readingIdeagoras Social Media activity for GE Healthcare, featured at Forbes
The past 27 of November 2015, the digital edition of Forbes published an article under the title Social Media For Health Care, Who´s Doing It Right. It´s author, Steve Olenski, sta...
Continue readingNot Bad… but have another think about it!
CLIENT: “I don’t like the type.” ME: “What don’t you like?” CLIENT: “I don’t like how it goes all to one side.” ME: “You mean ranged left.” CLIENT: “Yes, yes, arranged left.” ME: “...
Continue readingAnd you? Do you snap?
Those of you in the Social media and Marketing sectors may be more familiar with Snapchat, but to the general public it is still a relative unknown. In my case, as a fashion lover...
Continue readingWords, images, emojis
Throughout history people have always spoken about the power of words. Language is a form of communication that brings the human race together, as well as identifying people as ind...
Continue readingRomance, Branding and Big Data
We are in a time of fast changes: the explosive growth of the Social Web has transformed all sectors. It has also changed the way we build brands using connectivity and hyper-socia...
Continue readingThe Journey Is The Reward
This is one the famous quotes that Steve Jobs addressed to his team at Apple. As mantra sounds great – the journey is the reward – but that´s easier said than done…and felt....
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