Connectivity plays a major role in enhancing our lives and here’s the path opening to a radical change in our lives as well as the global digital economy. The much awaited future of connectivity is no more a concept to be developed in future but one to be experienced in the present. The innovation in […]
Augmented reality (AR) has been supporting companies through innovative marketing activities and strategies. The AR platform demonstrates considerable ROI and traceable user data management. Researchers suggest that almost 90% of companies with revenues of more than $100 million rely on AR or VR technology for marketing. 10% of small and medium-sized industries have already used […]
TikTok was launched a couple of years ago by a Chinese software development company; ByteDance and today, TikTok is probably one of the most popular social networking platforms all over the world with over 1 Billion active users worldwide. Moreover, TikTok is a perpetual platform for brands to interact with their audience through short videos, […]
My name is Paula Alvear. I joined Ideagoras when I was 22, back in September 2019. At that point in time, I felt like a kid in a ball pit. I had to find myself in an absolutely unknown world. I had to live and work with professional people in different fields. Avoiding messing up […]
Voice interaction is more natural and convenient Voice technology is poised to become the company’s primary user interface with the proliferation of artificial intelligence (AI), voice recognition, and voice-enabled devices and services. Understanding the appeal of voice to both consumers and businesses is not difficult. One is that it is very easy to use. After […]
The COVID19 pandemic has affected the planet in every possible way. It has meant a 180º change in the perception of life, of the economy, and of course, health. More than 7.32 million people have been diagnosed with this new disease, and unfortunately, 432,000 people have passed away due to COVID19.* The pandemic has caught […]
I took away this message, a call to action after attending the ExO World Summit virtual congress on April 14-16, organized by the OpenExo community and led and coordinated by Salim Ismail. This was a genuine interactive online “festival” that drew more than 2,000 attendees and 150 speakers from all over the world, confined to […]
I always knew that I wanted to study Art. But, like everyone else, I always wondered whether one could really carve out a future through it. Of course, those anxieties were fanned by others in high school, who either did not know what the subject was about, or simply dismissed it out of hand, concluding […]
Peter Diamandis, a renowned futurist and co-founder of Singularity University, stated in a recent blog post entitled How Advertising Will Get Way More Personal – and Then Vanish Completely: “social media marketing has replaced virtually the entire traditional advertising industry. That took fewer than fifteen years,” citing the colossal advertising revenue of just two of […]
The online world of social media is now more than twenty years old, with the first recognisable social media site, Six Degrees, launching in 1997. The big platforms that we know and love (or hate) started appearing in 2000s, with Linkedin leading the pack in 2003, followed by Facebook in 2004, then YouTube in 2005, […]
