This summer the book Creative Confidence, by the brothers Tom and David Kelley, came into my hands, which I recommend reading. As you know, the Kelley brothers are the founders of IDEO, perhaps the most important company in the area of Design Thinking. I had been drawn to this concept for a long time. I […]
From the traditional logic of interruption, to calls for a “self-service”? format thanks to digital technology The dramatic impact of the global health crisis caused by the COVID19 pandemic is shaking the very foundations of every economic sector, in some even testing their ability to survive, in those like Tourism, Hospitality, Commerce, Cars, Culture, etc. […]
They say that by talking, people can understand each other. If only it were that simple! A week ago I received an invitation to join this new social network. For the time being, you can only access it if invited by another member – and you have an iPhone. I entered by granting permission through […]
Connectivity plays a major role in enhancing our lives and here’s the path opening to a radical change in our lives as well as the global digital economy. The much awaited future of connectivity is no more a concept to be developed in future but one to be experienced in the present. The innovation in […]
Augmented reality (AR) has been supporting companies through innovative marketing activities and strategies. The AR platform demonstrates considerable ROI and traceable user data management. Researchers suggest that almost 90% of companies with revenues of more than $100 million rely on AR or VR technology for marketing. 10% of small and medium-sized industries have already used […]
TikTok was launched a couple of years ago by a Chinese software development company; ByteDance and today, TikTok is probably one of the most popular social networking platforms all over the world with over 1 Billion active users worldwide. Moreover, TikTok is a perpetual platform for brands to interact with their audience through short videos, […]
My name is Paula Alvear. I joined Ideagoras when I was 22, back in September 2019. At that point in time, I felt like a kid in a ball pit. I had to find myself in an absolutely unknown world. I had to live and work with professional people in different fields. Avoiding messing up […]
Voice interaction is more natural and convenient Voice technology is poised to become the company’s primary user interface with the proliferation of artificial intelligence (AI), voice recognition, and voice-enabled devices and services. Understanding the appeal of voice to both consumers and businesses is not difficult. One is that it is very easy to use. After […]
The COVID19 pandemic has affected the planet in every possible way. It has meant a 180º change in the perception of life, of the economy, and of course, health. More than 7.32 million people have been diagnosed with this new disease, and unfortunately, 432,000 people have passed away due to COVID19.* The pandemic has caught […]
I took away this message, a call to action after attending the ExO World Summit virtual congress on April 14-16, organized by the OpenExo community and led and coordinated by Salim Ismail. This was a genuine interactive online “festival” that drew more than 2,000 attendees and 150 speakers from all over the world, confined to […]
