Blog - Ideagoras - Social Media Marketing

Is this real life?

By Ideagoras Social Media

Take a look at the last four images you shared on Instagram, is that your real life? I don’t think so, I believe that’s more similar to the life you’d love to have. But, yes, it is...

Ephemeral content, the perfect way to connect with audiences

By Ideagoras Social Media

You have surely heard the famous phrase “nothing remains, everything is ephemeral”. This is exactly what we want to talk about in our new post: ephemeral content, which for several...

Time of Disruptive Change for Traditional Advertising Agencies

By Ángel González

It seems that the digital revolution doesn´t stop transforming our sector, leading it to a new scenario on which the axes of power yield irreparably to an imbalance against the est...

Social Media Listening: The Art of Good Listening

By Ideagoras Social Media

In the year 2017, immediacy has become the heart of social networks. Their format and functionalities have accelerated the pace of life in society, which has produced a widespread...

GoPro – Building a Social Brand Using Consumer Generated Content

By Ideagoras Social Media

How GoPro is revolutionizing the branding game We always hear these inspiring stories of billion dollar companies starting with a small idea and a couple of college kids in a dorm...

Are you sacrificing authenticity for a “good” story?

By Ideagoras Social Media

Storytelling is something we previously talked about. It’s hardly news that this is a recurrent topic when we talk about how advertising is changing. And how our storytelling shoul...

SXSW 2017 – Helping Creative People Achieve Their Goals

By Ángel González

This has been my 4th consecutive year attending South By South West at the city of Austin. Worth doing, although I have to recognize that I came back more tired than in previous ed...

Look for your personal Brand

By Ideagoras Social Media

Surely you may have thought many times why you have chosen a Brand and not any other, why you drink a certain soft drink or why you buy from a particular store. Brands are part of...

What’s wrong, Twitter?

By Ángel González

Back in November 2008 I opened my personal account on Twitter. I did not have any idea about how to use it, or the benefits it could provide me. Anyway, I was really intrigued by i...

Social networks you probably do not know exist

By Ideagoras Social Media

We are used to managing our profiles on the more popular networks like Facebook, Twitter or Instagram. But there are many lesser-known networks that can help you with your interest...

Monitoring the social web. How to choose your tool

By Ideagoras Social Media

Before starting a new proposal, you should be aware that the digital space provides you with a lot of information about your brand, your product, and your competitors. But… how do...

Find Your Mission

By Ángel González

Everything I learned attending The Fast Company Innovation Festival 2016 New York City hosted the second Fast Company Innovation Festival between 1 and 4 November. Under the theme...