SXSW 2018

By Ángel González

Change is accelerated, exponential and global This was the fifth edition of the SXSW congress in Austin. I always wonder if it will be the last … and know that I will be eage...

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That´s how Virtual Reality plays with your brain

By Ideagoras Social Media

I am recently talking to many people worried about the technologies advances: How Virtual Reality (VR) will affect our lives; How robots will be able not only to understand what we...

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An Operating System called “Infinite Learning”

By Ángel González

I had the privilege of spending the last week of January 2018 soaking in inspiration, knowledge and vision in Silicon Valley as part of a program organized by ESADE and Singularity...

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Melanoma Likes Me

By Ángel González

The most original use of Instagram for skin cancer prevention According to the prestigious Spanish dermatologist Dr Sergio Vañó @SergioVanoG, in Spain about 4,000 cases of melanoma...

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13 Ways of Applying Emotional Intelligence at Work

By Ideagoras Social Media

During this time of the year most of us get caught in the trap of coming up with a brand-new set of New Year’s resolutions. In case you wondered how many of these goals are a...

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Will Robots actually make our work more human?

By Sara-Louise Martin

A week doesn’t go by without some kind of headline telling us ‘the robots are taking over’. Regardless of how you view it, Artificial Intelligence (AI) is now an integrated part of...

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Is this real life?

By Ideagoras Social Media

Take a look at the last four images you shared on Instagram, is that your real life? I don’t think so, I believe that’s more similar to the life you’d love to have. But, yes, it is...

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Ephemeral content, the perfect way to connect with audiences

By Ideagoras Social Media

You have surely heard the famous phrase “nothing remains, everything is ephemeral”. This is exactly what we want to talk about in our new post: ephemeral content, which for several...

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Time of Disruptive Change for Traditional Advertising Agencies

By Ángel González

It seems that the digital revolution doesn´t stop transforming our sector, leading it to a new scenario on which the axes of power yield irreparably to an imbalance against the est...

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Social Media Listening: The Art of Good Listening

By Ideagoras Social Media

In the year 2017, immediacy has become the heart of social networks. Their format and functionalities have accelerated the pace of life in society, which has produced a widespread...

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GoPro – Building a Social Brand Using Consumer Generated Content

By Ideagoras Social Media

How GoPro is revolutionizing the branding game We always hear these inspiring stories of billion dollar companies starting with a small idea and a couple of college kids in a dorm...

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Are you sacrificing authenticity for a “good” story?

By Ideagoras Social Media

Storytelling is something we previously talked about. It’s hardly news that this is a recurrent topic when we talk about how advertising is changing. And how our storytelling shoul...

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