The heart has its reasons that reason does not understand”. Blaise Pascal I have always liked the quote by this famous French mathematician and philosopher so I have used it countless times in my career to emphasize the importance of building brands with relevant and differential emotional attributes through advertising. Brand´s intangible qualities are crucial […]
Zeitgeist is a German term associated with Hegel’s philosophy of history. It might be translated as “the spirit of a time,” alluding to the intellectual and cultural milieu or atmosphere of a particular era. In historical and political contexts, it has often been said that in order to understand the present and imagine the future […]
One of the first, most active groups in the early days of the Web2 were health professionals, especially doctors. People like Fernando Casado, Ana González Duque, Rafael Bravo, Enrique Gavilán, María José Alonso, Rafael Timermans, Vicente Baos, Salvador Casado, Julio Mayol, etc. were already present in the Spanish healthcare blogosphere, and with their Twitter accounts […]
I’ve been exploring several decentralized social networking initiatives. The experience, at first, may seem similar to traditional ones, but the key difference is that they run on peer-to-peer networks, on a blockchain using smart contracts. That is, there is no consortium, Big Tech company, or intermediary figure behind it to appropriate your data and base […]
A couple of years ago I wrote a post entitled “Social Networks 2020: Disenchantment and Evolution” in which I shared my concerns about the status of the social media born during the Web2 stage from the perspective of my experience as an individual user: the automation of discourse, intrusive advertising, a scarcity of valuable content, […]
In my teens, the first pair of name-brand sport shoes I ever got were Adidas’s legendary Rome model. Since then, Adidas is a brand that has always been part of my life, perhaps because it’s the one I’ve identified with most over the course of nothing less than five decades now. And this was not […]
I’ve been working for some time on understanding Blockchain, the operating system of the new digital era that is allowing us to migrate from the “internet of knowledge” to the “internet of value.” I’d like to share with you in this blog post what I’ve been learning, and I will close with what I consider […]
Our founder and CEO, Ángel González, is interviewed by Leticia Polese, communications manager at Audiense Ángel González has spent nearly 40 years in advertising. He began his career working for multinational consumer agencies before moving to the health sector, serving as the CEO of Publicis Healthcare Madrid and co-president for Spain. In 2009, Ángel decided to […]
The first meaning of the English word “rogue” is what in Spanish we could call a canalla. The truth is that I didn’t know this Anglo-Saxon term until I read a post by Wendy Blackburn in which she used this headline to refer to the new generation of advertisers and agencies that are already playing […]
I can feel your eyes rolling from reading the title. “Not again, not one more article on the terrible effects of digitalization and the unparalleled detriment to everyone’s mental health. We know.” Rest easy, you can put your eyes back on their sockets now. This is not that kind of article; I can’t promise sunshine […]
