A blockchain is a distributed database that stores a record of assets and transactions on a peer-to-peer network. Essentially, it’s a public ledger of who owns what and who manages what. Transactions and records are secured with cryptography, and the transaction history is stored in data blocks that are later grouped together using cryptographic keys.
Pharmaceutical marketing is entering an exciting stage of profound transformation driven by web3. In this blog post, I explore the impact and opportunities that this technology can offer in managing the relationship between pharmaceutical companies and healthcare professionals. Development of decentralized platforms – dApps – for HCPs Creating collaborative ecosystems where healthcare professionals (HCPs) will […]
I’ve been listening to Molecule ‘s latest DeSci podcast with Vitalik Buterin, co-founder of Ethereum, as the featured guest. In it he talks about the benefits of Blockchain technology for scientific development. What to build in #DeSci? Here are some ideas from @VitalikButerin.? The full podcast is now available on YouTube and all your favorite podcast apps. ? ? https://t.co/0M4lcJydFS […]
Just a couple of weeks ago there was a widespread feeling that this network was going down the drain: messages of farewell from tweeters, posts with the addresses of users on other social networks and channels, invitations to meet in alternative forums, like Mastodon, major advertisers ceasing their activity on Twitter until further notice, etc. […]
The heart has its reasons that reason does not understand”. Blaise Pascal I have always liked the quote by this famous French mathematician and philosopher so I have used it countless times in my career to emphasize the importance of building brands with relevant and differential emotional attributes through advertising. Brand´s intangible qualities are crucial […]
Zeitgeist is a German term associated with Hegel’s philosophy of history. It might be translated as “the spirit of a time,” alluding to the intellectual and cultural milieu or atmosphere of a particular era. In historical and political contexts, it has often been said that in order to understand the present and imagine the future […]
One of the first, most active groups in the early days of the Web2 were health professionals, especially doctors. People like Fernando Casado, Ana González Duque, Rafael Bravo, Enrique Gavilán, María José Alonso, Rafael Timermans, Vicente Baos, Salvador Casado, Julio Mayol, etc. were already present in the Spanish healthcare blogosphere, and with their Twitter accounts […]
I’ve been exploring several decentralized social networking initiatives. The experience, at first, may seem similar to traditional ones, but the key difference is that they run on peer-to-peer networks, on a blockchain using smart contracts. That is, there is no consortium, Big Tech company, or intermediary figure behind it to appropriate your data and base […]
A couple of years ago I wrote a post entitled “Social Networks 2020: Disenchantment and Evolution” in which I shared my concerns about the status of the social media born during the Web2 stage from the perspective of my experience as an individual user: the automation of discourse, intrusive advertising, a scarcity of valuable content, […]
In my teens, the first pair of name-brand sport shoes I ever got were Adidas’s legendary Rome model. Since then, Adidas is a brand that has always been part of my life, perhaps because it’s the one I’ve identified with most over the course of nothing less than five decades now. And this was not […]
