A couple of years ago I wrote a post entitled “Social Networks 2020: Disenchantment and Evolution” in which I shared my concerns about the status of the social media born during the Web2 stage from the perspective of my experience as an individual user: the automation of discourse, intrusive advertising, a scarcity of valuable content, […]
In my teens, the first pair of name-brand sport shoes I ever got were Adidas’s legendary Rome model. Since then, Adidas is a brand that has always been part of my life, perhaps because it’s the one I’ve identified with most over the course of nothing less than five decades now. And this was not […]
I’ve been working for some time on understanding Blockchain, the operating system of the new digital era that is allowing us to migrate from the “internet of knowledge” to the “internet of value.” I’d like to share with you in this blog post what I’ve been learning, and I will close with what I consider […]
Our founder and CEO, Ángel González, is interviewed by Leticia Polese, communications manager at Audiense Ángel González has spent nearly 40 years in advertising. He began his career working for multinational consumer agencies before moving to the health sector, serving as the CEO of Publicis Healthcare Madrid and co-president for Spain. In 2009, Ángel decided to […]
The first meaning of the English word “rogue” is what in Spanish we could call a canalla. The truth is that I didn’t know this Anglo-Saxon term until I read a post by Wendy Blackburn in which she used this headline to refer to the new generation of advertisers and agencies that are already playing […]
I can feel your eyes rolling from reading the title. “Not again, not one more article on the terrible effects of digitalization and the unparalleled detriment to everyone’s mental health. We know.” Rest easy, you can put your eyes back on their sockets now. This is not that kind of article; I can’t promise sunshine […]
This summer the book Creative Confidence, by the brothers Tom and David Kelley, came into my hands, which I recommend reading. As you know, the Kelley brothers are the founders of IDEO, perhaps the most important company in the area of Design Thinking. I had been drawn to this concept for a long time. I […]
From the traditional logic of interruption, to calls for a “self-service”😳 format thanks to digital technology The dramatic impact of the global health crisis caused by the COVID19 pandemic is shaking the very foundations of every economic sector, in some even testing their ability to survive, in those like Tourism, Hospitality, Commerce, Cars, Culture, etc. […]
They say that by talking, people can understand each other. If only it were that simple! A week ago I received an invitation to join this new social network. For the time being, you can only access it if invited by another member – and you have an iPhone. I entered by granting permission through […]
Connectivity plays a major role in enhancing our lives and here’s the path opening to a radical change in our lives as well as the global digital economy. The much awaited future of connectivity is no more a concept to be developed in future but one to be experienced in the present. The innovation in […]