From Prime Time… to My Time
Do you ever wonder if you are throwing your limited resources away by using paid social media? You are betting on the wrong ROI spending money in paid media without a strategy. Pai...
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The power of ephemeral content
The way of communication in social media networks has been continuously evolving for the last years, due to the new demands of immediacy and the fast content consumption. This evol...
Continue readingCreating Trust in 2019
You may have heard that over 80% of the S&P 500 market value lies in intangible assets. I’ve read it countless times in different context since then, but it wasn’t...
Continue readingJust Respect
We live in a world in which values such as trust, transparency and authenticity are increasingly in demand. On the other hand, the distribution of powers is more balanced, result...
Continue reading10 Years of Ideagoras
On January 2, 2009, Ideagoras was officially established. At inception, the company was a concept driven by a purpose: changing the way to build brands managing and introducing the...
Continue readingLet’s save the vertical video!
Nowadays, everyone has had the need to record a concert, a scene on the street or an ephemeral moment. Everyone likes to share with their closest contacts or groups that special mo...
Continue readingAn On-going Dream
Steve Jobs used to say that “The journey is the reward”. And I personally believe and have always felt that this is true, especially when one’s path of entrepreneurship is driven b...
Continue readingThe future is in our hands… or not
Spoiler alert! If you currently dedicating your spare time to watch the tv series ‘Black Mirror’, or you have it included in your list of ‘pending series to see...
Continue readingApocalypse in social media
Have you ever wondered why at certain times of the year there is so much happiness going around social networks? When the good weather finally comes, Instagram is flooded with exci...
Continue readingMy experience with Oculus VR
Democratizing Virtual Reality On May 1-2, 2018 took place the Facebook Developer annual Conference F8 in San José – California....
Continue readingInstagram for Healthcare Marketing. Yes, you´ve heard it right
Snap, like, tag, swipe. Could boosting your content marketing strategy really be achieved in these steps? The answer is OF COURSE and despite it is a little more complex than just...
Continue readingArtificial Intelligence: curiosity against a fear of the unknown
Those advances that have marked a turning point for humanity have always been scorned by critics. That’s because imagination and inventiveness seem to have found their counte...
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