Sorry, pen and paper lovers, but The Internet has changed the way we work, communicate and even relate to others. So much so that brands of all sizes are aware of the need to be present in the universe of social media. Thanks to this approach brands establish a relationship with the user otherwise difficult […]
Second week of March 2016 I attended at Austin the 30th edition of SXSW. It´s my third consecutive year enjoying what is, in my opinion, by far the best conference in terms of knowledge, inspiration, passion and sense of belonging to a global and passionate community of SXSWers. It´s kind of intersection of topics such […]
There’s something magical about a still photograph — a captured moment in time — that can simultaneously exist outside the fraction of a second the shutter captures.— Jamie Beck In the last couple of years, text and images have been replaced more and more with videos; marketers are using them to increase engagement. Sure you have noticed the GIFs boom […]
We all have a clear idea about what is Social Media these days. However, if we go back just a few years, how many of us would have been able to predict the advent of Social Media? Don’t worry though, even most self-proclaimed ‘gurus’ weren’t able to do that. In this article, we will follow […]
The end of the year is a time to reflect on the past, and perhaps plan for the future. Because of the digital world, some people say we are losing our memory due to the huge amount of information we read every day. To help us remember what has happened in the world, all big […]
The past 27 of November 2015, the digital edition of Forbes published an article under the title Social Media For Health Care, Who´s Doing It Right. It´s author, Steve Olenski, states that Social Media marketing for health care provides unprecedented opportunities for educating patients, increasing outreach, and recruiting a new generation of health care professionals. […]
CLIENT: “I don’t like the type.” ME: “What don’t you like?” CLIENT: “I don’t like how it goes all to one side.” ME: “You mean ranged left.” CLIENT: “Yes, yes, arranged left.” ME: “How do you want it?” CLIENT: “To be the same on both sides.” ME: “Justified?” CLIENT: “I don’t have to justify anything for you. I own the fucking company.” Clients From […]
Those of you in the Social media and Marketing sectors may be more familiar with Snapchat, but to the general public it is still a relative unknown. In my case, as a fashion lover and an egobloggers follower, I heard about it and felt months ago that Snapchat was beginning to make waves in the […]
Throughout history people have always spoken about the power of words. Language is a form of communication that brings the human race together, as well as identifying people as individuals. Language makes us smarter and allows us to move forward but, above all, it allows us to relate to one another. But what would be […]
We are in a time of fast changes: the explosive growth of the Social Web has transformed all sectors. It has also changed the way we build brands using connectivity and hyper-socialization. However, there is a clear risk of over-sharing. The more mysterious, unspoken yet implied aspects of brands are in danger of being lost. […]
