A New Twitter Creative Destruction
Just a couple of weeks ago there was a widespread feeling that this network was going down the drain: messages of farewell from tweeters, posts with the addresses of users on other...
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Tokenize your Brand
The heart has its reasons that reason does not understand”. Blaise Pascal I have always liked the quote by this famous French mathematician and philosopher so I have used it countl...
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The Zeitgeists 🤔 of the Web’s Stages
Zeitgeist is a German term associated with Hegel’s philosophy of history. It might be translated as “the spirit of a time,” alluding to the intellectual and cultural milieu o...
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ApeDocs: A Web3-based Community of Healthcare Professionals
One of the first, most active groups in the early days of the Web2 were health professionals, especially doctors. People like Fernando Casado, Ana González Duque, Rafael Bravo, Enr...
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Check Out Entre
I’ve been exploring several decentralized social networking initiatives. The experience, at first, may seem similar to traditional ones, but the key difference is that they run on...
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Web3 Iteration
A couple of years ago I wrote a post entitled “Social Networks 2020: Disenchantment and Evolution” in which I shared my concerns about the status of the social media born during th...
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Adidas: An Identity Brand
In my teens, the first pair of name-brand sport shoes I ever got were Adidas’s legendary Rome model. Since then, Adidas is a brand that has always been part of my life, perha...
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DNA chains 🧬…in Blockchain 🤔
I’ve been working for some time on understanding Blockchain, the operating system of the new digital era that is allowing us to migrate from the “internet of knowledge” to the “int...
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Building human connections between brands and people in the healthcare sector
Our founder and CEO, Ángel González, is interviewed by Leticia Polese, communications manager at Audiense Ángel González has spent nearly 40 years in advertising. He began his care...
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Rogue Agencies
The first meaning of the English word “rogue” is what in Spanish we could call a canalla. The truth is that I didn’t know this Anglo-Saxon term until I read a post by Wendy B...
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Mental Health & Technology
I can feel your eyes rolling from reading the title. “Not again, not one more article on the terrible effects of digitalization and the unparalleled detriment to everyone’s mental...
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On the Myth of Creativity
This summer the book Creative Confidence, by the brothers Tom and David Kelley, came into my hands, which I recommend reading. As you know, the Kelley brothers are the founders of...
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