Pharma social media – then and now
The online world of social media is now more than twenty years old, with the first recognisable social media site, Six Degrees, launching in 1997. The big platforms that we k...
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What do you get with a mentor?
Leaders get mentors because they want to grow faster and make a bigger difference in the role they have now, and prepare themselves for an even larger role in the future. Why?…beca...
Continue readingPlaying makes us powerful
Do we really know what video games are? I’ve always thought the day would come when we’ll all have to press a button labelled “Play”. Deep down inside, we all dream, feel and imagi...
Continue readingHyperconnectivity: Light and shadows
The arrival of 5G opens up a serie of unlimited possibilities, but also a several risks and fees to be paid that we will have to accept in order to reach the next technological lev...
Continue reading#MyMoonshot, an Ideas Crowdsourcing Story
On the occasion of the 50th anniversary of the first men to step on the Moon, at Ideagoras we created and carried out an Ideas Crowdsourcing Initiative called #MyMoonsho...
Continue readingMobile devices and AI: at the service of our needs
The human being has long ceased to be completely alone. Beyond our need to live with other humans, today, we can affirm that we spend 24 hours a day accompanied, even in solitude....
Continue readingThe photographic lens through time
The camera, that tool that has witnessed the sociological evolution through its lens, is and has been the expressive vehicle of the cultural context, as well as having an essential...
Continue readingSocial Media & Science, New opportunities
Since the birth of social networks, the world of Science has participated in the possibilities offered by these digital tools. No doubt, Social Media has changed the way people and...
Continue readingFrom Prime Time… to My Time
Do you ever wonder if you are throwing your limited resources away by using paid social media? You are betting on the wrong ROI spending money in paid media without a strategy. Pai...
Continue readingThe power of ephemeral content
The way of communication in social media networks has been continuously evolving for the last years, due to the new demands of immediacy and the fast content consumption. This evol...
Continue readingCreating Trust in 2019
You may have heard that over 80% of the S&P 500 market value lies in intangible assets. I’ve read it countless times in different context since then, but it wasn’t...
Continue readingJust Respect
We live in a world in which values such as trust, transparency and authenticity are increasingly in demand. On the other hand, the distribution of powers is more balanced, result...
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