Augmented Reality in the Future of Marketing

By Ángel González

Augmented reality (AR) has been supporting companies through innovative marketing activities and strategies. The AR platform demonstrates considerable ROI and traceable user data m...

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TikTok and Opportunities of this Platform for Social Branding

By Ángel González

TikTok was launched a couple of years ago by a Chinese software development company; ByteDance and today, TikTok is probably one of the most popular social networking platforms all...

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Mi First Step

By Paula Alvear

My name is Paula Alvear. I joined Ideagoras when I was 22, back in September 2019. At that point in time, I felt like a kid in a ball pit. I had to find myself in an absolutely unk...

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Voice Interaction

By Ángel González

Voice interaction is more natural and convenient Voice technology is poised to become the company’s primary user interface with the proliferation of artificial intelligence (...

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Why healthcare will never be the same

By Mónica González Eceizabarrena

The COVID19 pandemic has affected the planet in every possible way. It has meant a 180º change in the perception of life, of the economy, and of course, health. More than 7.32 mill...

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Stop Complaining, Start Solving

By Ángel González

I took away this message, a call to action after attending the ExO World Summit virtual congress on April 14-16, organized by the OpenExo community and led and coordinated by Salim...

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Living by Your Wits The Fine Art of Social Media

By Paula Alvear

I always knew that I wanted to study Art. But, like everyone else, I always wondered whether one could really carve out a future through it. Of course, those anxieties were fanned...

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Is Social Media Marketing a “Commodity” Service?

By Ángel González

Peter Diamandis, a renowned futurist and co-founder of Singularity University, stated in a recent blog post entitled How Advertising Will Get Way More Personal – and Then Van...

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Pharma social media – then and now

By Alexandra Fulford

The online world of social media is now more than twenty years old, with the first recognisable social media site, Six Degrees, launching in 1997.  The big platforms that we know a...

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What do you get with a mentor?

By Mark Fritz

Leaders get mentors because they want to grow faster and make a bigger difference in the role they have now, and prepare themselves for an even larger role in the future. Why?…beca...

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Playing makes us powerful

By Rafael Cuéllar

Do we really know what video games are? I’ve always thought the day would come when we’ll all have to press a button labelled “Play”. Deep down inside, we all dream, feel and imagi...

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Hyperconnectivity: Light and shadows

By Ideagoras Social Media

The arrival of 5G opens up a serie of unlimited possibilities, but also a several risks and fees to be paid that we will have to accept in order to reach the next technological lev...

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