As many of you know, over the past two years, I’ve been deeply immersed in the exciting world of web3, particularly focusing on its impact in the health sector, marketing, and the intersection of these two fields. On September 8th and 9th, this year’s edition of DeSci Berlin took place. I’m thrilled to have attended […]
Gordon Moore, a co-founder of Intel, established in 1965 that the number of transistors on a microprocessor would approximately double every two years, which in turn would lead to an exponential increase in the processing capability and power of digital technologies. This observation has held true for decades and has been instrumental in driving the rapid […]
Proudly funded by CollectiveBrain Community in Common Ground TL;DR Genetic data is one of the most valuable assets for scientific researchers and the pharmaceutical industry. The paradox lies in the fact that while all health data enjoys the greatest legal framework for security and protection, historically this situation does not typically occur. The case of Henrietta Lacks in 1951 […]
TL;DR The web3 era is redefining marketing, offering brands innovative ways to connect with consumers and foster loyalty. To stay ahead of the curve and benefit from this paradigm shift, it’s crucial for brands to adopt web3 strategies. The loyalty program Starbucks Odyssey NFTs stamp collection is, for me, one of the great examples and references to […]
TL;DR As the world of decentralized finance (DeFi) and non-fungible tokens (NFTs) continues to evolve, the need for secure and efficient ways to manage digital assets has never been greater. In this blog post, we’ll explore how you can delegate the management of a web3 account without compromising privacy and security using the multi-signature Safe Wallet. […]
A blockchain is a distributed database that stores a record of assets and transactions on a peer-to-peer network. Essentially, it’s a public ledger of who owns what and who manages what. Transactions and records are secured with cryptography, and the transaction history is stored in data blocks that are later grouped together using cryptographic keys.
Pharmaceutical marketing is entering an exciting stage of profound transformation driven by web3. In this blog post, I explore the impact and opportunities that this technology can offer in managing the relationship between pharmaceutical companies and healthcare professionals. Development of decentralized platforms – dApps – for HCPs Creating collaborative ecosystems where healthcare professionals (HCPs) will […]
I’ve been listening to Molecule ‘s latest DeSci podcast with Vitalik Buterin, co-founder of Ethereum, as the featured guest. In it he talks about the benefits of Blockchain technology for scientific development. What to build in #DeSci? Here are some ideas from @VitalikButerin.💡 The full podcast is now available on YouTube and all your favorite podcast apps. 🎧 👉 https://t.co/0M4lcJydFS […]
Just a couple of weeks ago there was a widespread feeling that this network was going down the drain: messages of farewell from tweeters, posts with the addresses of users on other social networks and channels, invitations to meet in alternative forums, like Mastodon, major advertisers ceasing their activity on Twitter until further notice, etc. […]
The heart has its reasons that reason does not understand”. Blaise Pascal I have always liked the quote by this famous French mathematician and philosopher so I have used it countless times in my career to emphasize the importance of building brands with relevant and differential emotional attributes through advertising. Brand´s intangible qualities are crucial […]
