TL;DR The web3 era is redefining marketing, offering brands innovative ways to connect with consumers and foster loyalty. To stay ahead of the curve and benefit from this paradigm shift, it’s crucial for brands to adopt web3 strategies. The loyalty program Starbucks Odyssey NFTs stamp collection is, for me, one of the great examples and references to […]
TL;DR As the world of decentralized finance (DeFi) and non-fungible tokens (NFTs) continues to evolve, the need for secure and efficient ways to manage digital assets has never been greater. In this blog post, we’ll explore how you can delegate the management of a web3 account without compromising privacy and security using the multi-signature Safe Wallet. […]
A blockchain is a distributed database that stores a record of assets and transactions on a peer-to-peer network. Essentially, it’s a public ledger of who owns what and who manages what. Transactions and records are secured with cryptography, and the transaction history is stored in data blocks that are later grouped together using cryptographic keys.
Pharmaceutical marketing is entering an exciting stage of profound transformation driven by web3. In this blog post, I explore the impact and opportunities that this technology can offer in managing the relationship between pharmaceutical companies and healthcare professionals. Development of decentralized platforms – dApps – for HCPs Creating collaborative ecosystems where healthcare professionals (HCPs) will […]
I’ve been listening to Molecule ‘s latest DeSci podcast with Vitalik Buterin, co-founder of Ethereum, as the featured guest. In it he talks about the benefits of Blockchain technology for scientific development. What to build in #DeSci? Here are some ideas from @VitalikButerin.💡 The full podcast is now available on YouTube and all your favorite podcast apps. 🎧 👉 https://t.co/0M4lcJydFS […]
Just a couple of weeks ago there was a widespread feeling that this network was going down the drain: messages of farewell from tweeters, posts with the addresses of users on other social networks and channels, invitations to meet in alternative forums, like Mastodon, major advertisers ceasing their activity on Twitter until further notice, etc. […]
The heart has its reasons that reason does not understand”. Blaise Pascal I have always liked the quote by this famous French mathematician and philosopher so I have used it countless times in my career to emphasize the importance of building brands with relevant and differential emotional attributes through advertising. Brand´s intangible qualities are crucial […]
Zeitgeist is a German term associated with Hegel’s philosophy of history. It might be translated as “the spirit of a time,” alluding to the intellectual and cultural milieu or atmosphere of a particular era. In historical and political contexts, it has often been said that in order to understand the present and imagine the future […]
One of the first, most active groups in the early days of the Web2 were health professionals, especially doctors. People like Fernando Casado, Ana González Duque, Rafael Bravo, Enrique Gavilán, María José Alonso, Rafael Timermans, Vicente Baos, Salvador Casado, Julio Mayol, etc. were already present in the Spanish healthcare blogosphere, and with their Twitter accounts […]
I’ve been exploring several decentralized social networking initiatives. The experience, at first, may seem similar to traditional ones, but the key difference is that they run on peer-to-peer networks, on a blockchain using smart contracts. That is, there is no consortium, Big Tech company, or intermediary figure behind it to appropriate your data and base […]