IDEAGORAS is a business ecosystem that has as its core principle innovation in creating brand experiences and in bringing and managing change in organizations.It is a wiki work place, participative, where it is possible to create engaging relationships through free, honest and relevant conversations between brand and consumer.In Ideagoras we love advertising, but we work relentlessly to evolve the traditional model, developing a horizontal perspective which reflects the new consumer: someone using his substantial share of power to say he is no longer willing to be interrupted, but instead only invited, listened to and acknowledged in a new scenario of dialogue and of dynamics of emergency and folksonomy.Because of this, we think that there is life beyond the TV commercial and “above the line” campaigns, a territory that we know very well and have wide experience of. Yes, there is a lot of life and also creative and innovative talent in the social media.Thanks to this new media, brands can be, more than ever, open and global, sharing their image, awareness and true reputation with the voice and opinion of the consumer through a unique experience.Ideagoras embraces the principle of collaboration in the idea generation process, counting on the wisdom of crowds in the development of the work we do for those brands and companies that have identified and understood the current changes in paradigm: from monetary economy, to voluntary; from internal innovation, to open; from one way communication, to interactive.Ideagoras is born with a strong international character based on the multinational experiences of its founders, its network of creative’s and innovators as well as in its sources of information.From this global position and being aware of the consequences of the demographic evolution, and also taking advantage of cutting edge technologies, we want to contribute to the first category 6 business revolution: The Perfect Storm. It´s not an agency… it´s an IDEAGORAS!